"wired" reports that, today, apple has fixed the issue but apple ditched google for their own version and a variety of problems forced them to make a public apology. and author of "rethinking reputation and p.r. trumps marketing and advertising." this town said using apple maps can kill you. it was a good headline. >>guest: life threatening is never a good marketing image for your product. it brings a new meaning to "killer apps." the problem with apple and i am a shareholder of apple, it is a great company, one of the best companies in the world but it has been in a vortex of bad news so every blogger is piling on and every security analyst is saying sell it so the stock went from $700 to $525 in a month it has to become more public. >>shepard: they have to start talking about their issues. >>guest: exactly. in this case, with australia, what was serious in australia, and it was as you described but the company did not say anything, they fixed the problem. what i on say, acknowledge it, as they did when they introduced apple maps four months ago. the c.e.o. said, there have been some